McLaren Racing has announced a multi-year partnership with SharkNinja, joining as an Official Partner across the McLaren Mastercard F1 Team, Arrow McLaren IndyCar Team, McLaren Hypercar Team and McLaren F1 Academy.
As part of the deal, SharkNinja will collaborate with McLaren Racing across content, fan engagement and activation opportunities, including experiences at selected race weekends and access to McLaren drivers, ambassadors and team personnel.
SharkNinja will also participate in the McLaren Racing Accelerator Programme, drawing on the team’s engineering expertise and innovation methodologies to support its own future product development.
“We are delighted to welcome SharkNinja to McLaren Racing,” said Zak Brown, Chief Executive Officer of McLaren Racing.
“Innovation and high performance are at the heart of everything we do, and SharkNinja shares our commitment to continually push boundaries through technology and best-in-class customer experiences.
“We’re excited to work together across our racing series and bring the partnership to life for fans around the world.”
SharkNinja is headquartered in Needham, Massachusetts, with more than 4,100 associates, and sells its products through key retailers, online and offline, and through distributors around the world.
Innovation and high performance are at the heart of everything we do, and SharkNinja shares our commitment to continually push boundaries through technology and best-in-class customer experiences.
Zak Brown
Mark Barrocas, Chief Executive Officer of SharkNinja, pointed to a similar mindset behind his own company’s approach to product development.
“McLaren is one of the most decorated teams in motorsport history, built on a legacy of innovation, technical excellence and performance at the highest level,” he said.
“That is a mindset we share at SharkNinja. We listen closely to consumers, move with speed and keep iterating until we create solutions that positively impact people’s lives.”
“We are proud to partner with McLaren and combine our strengths to advance innovation for consumers and create unforgettable experiences for fans around the world.”
