McLaren Racing has agreed a multi-year partnership with financial services firm Edward Jones, which will become its Official Private Wealth Management Partner across its Formula 1 and IndyCar teams.
The agreement will see Edward Jones activate its partnership with the McLaren Mastercard F1 Team during the 2026 season, before expanding to the Arrow McLaren IndyCar Team in 2027.
Edward Jones will have branding on a driver’s helmet visor at a select F1 race and a presence at major events throughout the season. The partnership will also include co-branded content across McLaren Racing’s digital and social media channels.
“Edward Jones has a long history of supporting its clients and communities, and we’re excited to welcome them as McLaren Racing partners,” said Zak Brown, Chief Executive Officer of McLaren Racing.
“We have a shared commitment toward preparation and continuous improvement through a people-first culture, making this partnership a natural fit.”
Headquartered in St Louis, Missouri, Edward Jones is a financial services firm specialising in wealth management and investment advice.
The partnership marks its entry into McLaren Racing’s commercial portfolio, with its initial activation focused on the F1 team before extending into IndyCar.
What excites us most about McLaren Racing is the culture of teamwork, resilience and continuous improvement behind every performance.
Hema Widhani
It will provide Edward Jones with a presence across two motorsport series, alongside opportunities to engage clients, communities and fans through events, content and other experiences.
“Whether on a racetrack or in a financial plan, success is rarely the result of a single moment; instead, it’s built through preparation, discipline and thousands of decisions made over time,” said Hema Widhani, Principal and Chief Brand, Experience and Marketing Officer at Edward Jones.
“What excites us most about McLaren Racing is the culture of teamwork, resilience and continuous improvement behind every performance.
“Those are many of the same principles that help our clients navigate complexity and achieve what’s important to them.”
