Vellamo expands Haas F1 deal as part of global growth strategy

Finnish premium water brand Vellamo has extended its Formula 1 partnership with Haas as the company pushes into new international markets

1 July 2026,

9:18AM BST

The TGR Haas F1 Team has confirmed a multi-year extension with official hydration partner Vellamo.

The Finnish premium water brand will move to a more prominent position on Haas’ VF-26 car as part of an expanded global agreement.

The renewal elevates Vellamo’s branding to the rear of the wing mirrors, increasing visibility across the Formula 1 calendar as the company accelerates its push into new markets.

Vellamo joined Haas from the 2025 MSC Cruises United States Grand Prix, supplying natural mineral and spring water to the team’s full operation and to drivers Oliver Bearman and Esteban Ocon.

The brand has since been recognised as the world’s best sparkling water by Tastingbook.com, topping a blind tasting of 14 leading premium sparkling water products.

“Since joining last year, Vellamo has become a valued part of our operation, supporting everyone across the team, while sharing our commitment to performance and continuous improvement,” said Haas Team Principal Ayao Komatsu.

“This expanded collaboration reflects the strength of the relationship we’ve built together, and we’re excited to continue pioneering the importance of hydration within the sport.”

The partnership has also produced a series of race-specific bottle designs throughout the 2026 season, with bespoke editions created for Japan, Miami, and Canada.

Founded in Helsinki in 2017, Vellamo has expanded across the United States, Middle East, and more recently China and South Korea.

This expanded collaboration reflects the strength of the relationship we’ve built together, and we’re excited to continue pioneering the importance of hydration within the sport.

Ayao Komatsu

Teemu Oksa, Chief Executive Officer at Vellamo, drew a parallel between the team’s competitive positioning and the brand’s own commercial journey.

“What began as a partnership centered around hydration has evolved into a true collaboration built on shared values,” Oksa said.

“TGR Haas F1 Team represents performance, determination, and the courage to compete against the very best in the world.

“Those same principles have guided Vellamo from a small Finnish water brand to one of the fastest-growing premium water brands globally.”

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