The Mercedes-AMG PETRONAS F1 Team has announced a multi-year global design collaboration with RH, appointing the American luxury brand as its Global Interior Design and Luxury Furnishings Curator.
Under the agreement, the likes of which has never been seen in Formula 1 to date – RH will reimagine the team’s hospitality environments across trackside destinations, hospitality venues, clubs, and the team’s Executive Headquarters in the UK.
The rollout begins in l ate 2026 at the Abu Dhabi Grand Prix, before extending to Miami, Monaco, Silverstone, and other key races worldwide.
The deal is another marker of luxury’s deepening relationship with F1. LVMH arrived as a ten-year global partner of the sport in 2025, IWC Schaffhausen has long held a place on the Mercedes roster, and hospitality has become one of the fastest-growing revenue lines in the paddock.
What RH brings is different again – not a logo on a car, but control of the physical spaces where the team hosts its partners, guests, and prospects.
“Over the last two decades, we’ve learned that great partnerships have the power to accelerate growth, inspire innovation and elevate everything around them,” said Gary Friedman, RH Founder, Chairman and Chief Executive Officer.
“Much of RH’s success has been built through connections to the world’s most talented designers, artisans and manufacturing partners – individuals and organizations that challenge conventional thinking and set the standard in their respective fields.
“The Mercedes-AMG PETRONAS Formula One Team has established the benchmark for precision, innovation and performance, making this a natural collaboration between two organizations united by an unwavering commitment to excellence.
“Together, we have the opportunity to create immersive environments unlike anything experienced in sport, blurring the lines between driving and design.”
The Mercedes-AMG PETRONAS Formula One Team has established the benchmark for precision, innovation and performance, making this a natural collaboration between two organizations united by an unwavering commitment to excellence.
Gary Friedman
For RH, the partnership is a global showcase for a strategy that has been reshaping the company for more than a decade.
Founded as Restoration Hardware in 1979 and rebranded as RH in 2012, the business has moved well beyond furniture retail, building design galleries with integrated restaurants, guesthouses, private jets, and yacht charters as it repositions itself as a full luxury hospitality ecosystem.
Drawing on RH Interior Design, one of the largest residential design firms in the world, the F1 collaboration extends that point of view beyond the home for the first time.
“Welcoming RH into our partner ecosystem is another example of our ambition to work with brands that lead in their respective fields,” said Toto Wolff, Team Principal and Chief Executive Officer at Mercedes.
“Their reputation for design excellence, quality and innovation aligns strongly with the values that drive our team.
“Together, we aim to create exceptional environments and experiences for our partners, guests and fans, ensuring they reflect the Mercedes-AMG PETRONAS Formula One Team.”
The first RH-designed Mercedes hospitality environment will debut at the season-ending Etihad Airways Abu Dhabi Grand Prix in December.
