The Aston Martin Aramco F1 Team gathered its technology partners under one roof for the first time on Friday.
Ahead of the Pirelli British Grand Prix weekend, Aston hosted a Technology Forum at the AMR Technology Campus.
Sector was among a small number of invited media in attendance at the event which marked the launch of the AMR Network, a new platform designed to bring the team’s partner portfolio together around collaboration, commercial opportunity, and thought leadership.
Senior representatives from CoreWeave, Zscaler, Cohere, ServiceNow, Cognizant, Cognition, NetApp, Xerox, Arm, and Eight Sleep were on the ground, some taking part in a series of panel discussions and media roundtables at the team’s Silverstone headquarters.
The commercial logic behind the initiative is a deliberate evolution of the traditional partnership model.
Rather than managing 10 separate sponsor relationships, the team is positioning itself as the connective tissue between companies operating at the centre of AI, cloud computing, and enterprise technology – creating an environment where partners do business with each other.
“These partners can come together and actually do business together,” Jefferson Slack, Managing Director, Commercial at Aston Martin, said as he welcomed guests to the event.
“These are companies that are at the centre of what’s happening in AI, cloud computing, enterprise.
“I talked to some of our partners, and the valuation was $1 billion dollars 18 months ago, and the last release was $25 billion. This is an incredible thing that’s happening, and we’re riding along with that with our partners.
“This event didn’t have to happen. It’s not part of the schedule. The track, the racing, Paddock Club – those are all part of the schedule. This is an initiative.”
The most detailed articulation of the strategy came from Eric Ernst, the team’s Commercial Technology Ambassador, who joined five months ago and walked the room through what he described as one of the most diverse technology ecosystems in F1 – layer by layer.
Arm provides the silicon foundation. CoreWeave delivers compute and data centre scale. NetApp moves the data – acting, in Ernst’s framing, like blood to the brain.
Cohere sits at the core as the team’s sovereign AI partner, with Ernst explaining that the team does not believe in outsourcing how its models reason. Cognition handles agentic engineering.
This event didn’t have to happen. It’s not part of the schedule. The track, the racing, Paddock Club – those are all part of the schedule. This is an initiative.
Jefferson Slack
Newcomers Zscaler scales the team’s cyber defences, ServiceNow drives the operational processes nobody sees from outside, Xerox bridges the digital and physical worlds, and Cognizant helps the team understand how the layers operate together.
“This is not really primarily a story about technology,” Ernst said.
“It’s about unleashing intelligence and using every partner not to adapt to the future, but to actually architect it.
“AI helps us to give that team the cognitive scalability to perform a lot more than what today would need between two or three people worth of work.”
The AMR Network will continue through a season-long programme of events, content, and discussions. Aramco was also present as part of a STEM Racing programme, hosting students for a panel on future careers in the sport.
