The TGR Haas F1 Team has announced a new partnership with NeverMile, a Tokyo-based technology company specialising in software and operational innovation.
NeverMile, founded in 2020, operates across industries including logistics, manufacturing, construction, retail and financial services.
With the collaboration commencing from this weekend’s Lenovo Austrian Grand Prix, NeverMile brings expertise to a partnership that Haas F1 Team says is designed to advance business opportunities, share knowledge around global operations, and pursue new growth in overseas markets.
“We simply believe in authentic partnerships with brands that truly align with who we are as a team,” said Haas Team Principal Ayao Komatsu.
“In NeverMile we have a like-minded partner with a focus on continued excellence and value.
“I’m excited to welcome them into our world within Formula 1, integrating their expertise to improve our operational efficiency, with mutual benefits for us all.”
NeverMile branding will feature on the VF-26, garage branding and digital assets from this weekend’s Austrian Grand Prix at the Red Bull Ring.
We simply believe in authentic partnerships with brands that truly align with who we are as a team.
Ayao Komatsu
Kota Fukasaku, Founder and Chief Executive Officer at NeverMile, pointed to F1’s operational environment as the specific draw for the partnership.
“Formula 1 is not only the pinnacle of motorsport but also an environment that demands world-class operational excellence,” Fukasaku said. “
Since our founding, NeverMile has supported operational transformation and software development across supply chain-intensive industries, particularly logistics and manufacturing.
“Through this partnership, we look forward to deepening our engagement with one of the world’s most advanced operational environments, creating new knowledge and value together.”
