Formula 1 has named Fever as its new Official Supplier for ticketing, in a five-year global partnership covering races from 2027 onwards.
Fever will build a new ticketing platform on F1.com covering general admission, local hospitality and Paddock Club tickets, with a refreshed look designed to improve discoverability, purchasing and customer service.
The deal extends a relationship Fever already has within F1’s wider ecosystem, the live-entertainment platform already powers ticketing for the F1 Exhibition globally, and was selected by IFEMA Madrid to run ticketing, fan engagement and entertainment programming at the new MADRING circuit.
“To maximise the overall experience of fans attending races, we want the consumer journey to be as seamless and enjoyable as possible,” said Emily Prazer, Chief Commercial Officer of F1.
“Having a strategic partnership that makes that process easier, like searching for and booking tickets, is critical so every aspect of the sport and their time at track lives up to our high expectations.
“We’re therefore delighted to have Fever join our ecosystem as an Official Supplier that will continue to raise the bar year after year.”
For Fever, the deal marks one of its highest-profile sports partnerships to date, building on a client roster that already spans live entertainment, music and sport.
This agreement is a testament to Fever’s leading role as a global technology partner for the most renowned and demanding sports properties in the world.
Mariano Otero
The company has positioned itself as a global ticketing and fan engagement specialist working across major venues and properties, and the F1 agreement gives it a direct foothold in one of the fastest-growing sports audiences in the world.
“We are proud to become an Official Supplier of Formula 1, one of the world’s most iconic and storied sports and entertainment properties,” said Mariano Otero, SVP Business Development at Fever.
“This agreement is a testament to Fever’s leading role as a global technology partner for the most renowned and demanding sports properties in the world.
“We have been admirers of Formula 1’s inspiring work building up a global fan base, and look forward to helping reach the next generation of fans.”
