The Cadillac Formula 1 Team has announced a multi-year licensing partnership with Memento Exclusives, the UK-based motorsport memorabilia specialist that supplies show cars to Formula 1 and its wider ecosystem.
The deal gives Memento Exclusives the rights to produce and sell official premium Cadillac licensed products through F1 Authentics, the sport’s officially licensed retail and auction platform.
It represents Cadillac’s first major step into the premium end of the fan merchandise market since joining the grid as F1’s first new team in a decade at the start of the 2026 season.
The product range launching under the agreement is centred around the MAC-26 – the team’s debut car, named in honour of 1978 F1 World Champion Mario Andretti.
The headline item is the first-ever Official Cadillac F1 Team Show Car, a full recreation of the MAC-26 featuring genuine carbon fibre components, official Pirelli tyres, functional steering, fully movable wheels, a rear lighting system, heat treated exhaust, authentic halo and a camlock mechanism for display.
The range also includes Motion Simulators and Pit Stop Rigs built from the team’s CAD drawings and finished in the 2026 season livery, alongside replica car parts including steering wheels, wheel rims, nose cones and front wings.
This new collaboration allows them to get closer to some of the crucial elements of the team, while hopefully reaching new audiences through tangible experiences.
Tyler Epp
“Since the inception of the Cadillac Formula 1 Team, we have asked fans to join us on our journey,” said Tyler Epp, Global Head of Commercial Strategy at Cadillac.
“This new collaboration allows them to get closer to some of the crucial elements of the team, while hopefully reaching new audiences through tangible experiences.”
Memento Exclusives is no stranger to this territory.
As the world’s leading motorsport memorabilia specialist and the official Show Car supplier to F1 and its ecosystem, it brings an existing infrastructure that Cadillac is leveraging from the very first year of its existence on the grid – rather than building a premium merchandise operation from scratch.
“This is an incredibly exciting moment and to offer fans access to premium products in its debut season design is truly special,” said Barry Gough, Founder and Chief Executive Officer of Memento Exclusives.
“From our expanded Simulator Range to limited-edition Show Cars and the brand-new Pit Stop Rig, all available in MAC-26 livery, this is a unique opportunity for fans to be part of the Cadillac Formula 1 Team story from the very beginning.”
