Formula 1 has extended its partnership with global lottery operator Allwyn in a new multi-year agreement, building on a relationship that began in 2025.
The renewed deal centres on expanding fan engagement and increasing Allwyn’s visibility across race weekends, while continuing a shared focus on community initiatives and innovation.
As part of the agreement, Allwyn branding will feature more prominently during selected formation laps, positioning the partner around one of the most-watched moments of a grand prix weekend.
The partnership will also integrate into F1’s digital ecosystem through the launch of the Allwyn League within the F1 Predict platform, allowing fans to forecast race outcomes and compete for prizes including grandstand tickets and Paddock Club experiences.
Alongside fan-facing elements, the F1 Allwyn Global Community Awards programme will return and expand in 2026, doubling in scale to support up to eight local organisations across the race calendar.
“We’re delighted to be extending and enhancing our partnership with Allwyn, benefitting our fans and the communities where we race,” said Emily Prazer, Chief Commercial Officer at F1.
“Our work with Allwyn reflects our shared commitment to leaving a positive legacy and leveraging innovation as a way of delivering new fan experiences both at home and at our global events.
“Allwyn is a strong and valued partner to F1, both in growing the sport and in benefitting the people it reaches around the world.”
Our work with Allwyn reflects our shared commitment to leaving a positive legacy and leveraging innovation as a way of delivering new fan experiences both at home and at our global events.
Emily Prazer
The extension builds on Allwyn’s initial entry into F1 as an Official Partner in 2025, when the two parties aligned on growth ambitions and a shared emphasis on community-driven initiatives
“We are thrilled to take our official partnership with Formula 1 to the next level, marking our most significant long-term commitment to the sport to date,” added Pavel Turek, Allwyn’s Chief Officer, Global Partnerships.
“This next chapter allows us to deepen that connection even further through the launch of the Allwyn League fan experience, our headline partnership of the Formation Lap and the expansion of our F1 Allwyn Global Community Award programme.”
