F1 Academy has announced a new partnership with Sephora ahead of the 2026 campaign, naming the company as an Official Partner and Official Beauty Retail Partner of the series.
The collaboration will see Sephora support Spanish driver Natalia Granada in her rookie season on the F1 Academy grid, with the driver competing in a ‘Sephora operated by PREMA’ car.
Granada’s entry completes the full-time driver lineup for the 2026 season, which begins in Shanghai alongside the Formula 1 Heineken Chinese Grand Prix.
“Sephora is an iconic global brand with a passionate community across markets worldwide, championing individuality and confidence,” said Susie Wolff, Managing Director of F1 Academy.
“Joining forces with them is incredibly powerful. This partnership goes far beyond beauty; together, we are challenging outdated stereotypes and redefining who and what belongs in motorsport.”
The agreement highlights the increasing commercial momentum behind F1 Academy as the series continues to position itself as a development pathway for female drivers progressing through the single-seater ladder.
“We are thrilled to become the Official Beauty Retail Partner of F1 Academy, supporting their commitment to women’s empowerment worldwide,” said Sephora’s Global Chief Marketing Officer, Deborah Yeh.
“This collaboration will give us an incredible opportunity to engage with audiences from Shanghai to Austin, bringing our unique brand experience to fans while supporting the dreams of these athletes.
“We look forward to celebrating the synergy between sports and beauty and continuing to champion our shared values throughout the various races.”
Beyond the on-track sponsorship, Sephora will activate across the F1 Academy and wider F1 ecosystem.
The partnership includes fan activations at select race weekends and the introduction of Sephora Glam Bars within the Formula 1 Paddock Club hospitality programme at 18 Grands Prix during the season.
They are a brand that authentically speaks to a diverse audience, challenges perceptions and unites people all around the world.
Emily Prazer
“We are delighted to add Sephora as a Partner for both F1 Academy and F1 Paddock Club,” added Emily Prazer, Chief Commercial Officer of F1.
“They are a brand that authentically speaks to a diverse audience, challenges perceptions and unites people all around the world.
“By integrating their glam bars into the Paddock Club, we will enhance the overall hospitality experience and continue to set new standards for guest engagement.”
