Atlassian Williams F1 Team has signed M&S as its Official Travel Kit Partner in a multi-year agreement that will see the British retailer provide bespoke travel gear for the team’s personnel.
Under the deal, M&S will supply custom travel kits designed to support the team’s logistical needs during the global Formula 1 calendar.
Products will be tailored around performance, durability and comfort as Williams expands its commercial ecosystem ahead of the 2026 season.
“With 24 races, multiple testing sessions, and hundreds of travelling team members, travel kit is a central part of how Atlassian Williams F1 Team shows up around the world,” said Luke Timmins, Merchandise and Licensing Director at Williams.
“We are proud to work with M&S to create a kit that helps our team to look and feel their very best so that they can deliver real performance on and off the track.”
The agreement also marks an expansion of M&S’ involvement in Williams’ partner roster, moving beyond traditional branding roles into functional lifestyle support that aligns with how teams manage global operations.
With 24 races, multiple testing sessions, and hundreds of travelling team members, travel kit is a central part of how Atlassian Williams F1 Team shows up around the world.
Luke Timmins
In addition to providing travel kit solutions, Williams said it will work with M&S on activation opportunities that allow fans to engage with the collaboration through social and retail channels.
“Partnering with Atlassian Williams F1 Team brings together two British brands who share a deep commitment to quality, innovation and progress,” said M&S Menswear Director, Mitch Hughes.
“Seeing the Williams team wear M&S this season will be a proud moment. We know our customers will instantly recognise the quality and purpose behind this collection and feel that same sense of confidence when they wear it.”
