All eyes will be on Berlin and Maranello in the coming days as car launches continue ahead of the 2026 Formula 1 season.
Last week, to much fanfare in Detroit, Oracle Red Bull Racing and the Visa Cash App Racing Bulls F1 Team launched their cars at the home of new technical partner Ford.
That was followed up on Monday by a more low-key affair from the TGR Haas F1 Team, although its online-only launch did still offer up some interesting partnership news.
This week brings more intrigue as more teams show off their latest challengers ahead of the shakedown test in Barcelona next week.
Among them is the Audi Revolut F1 Team, preparing for its first taste of F1, as well as Scuderia Ferrari HP – with Lewis Hamilton and Charles Leclerc hoping for a more competitive package than in 2025.
Below is the updated 2026 F1 launch date diary.
McLaren Mastercard F1 Team
9 February (Bahrain)
The reigning constructors’ champions were one of the last teams to announce its launch. McLaren will unveil its 2026 car and livery on February 9, ahead of the first official pre-season test in Bahrain. Its new title partnership with Mastercard is likely to feature heavily, with the launch also being streamed online.
Mercedes-AMG Petronas F1 Team
22 January (first look)
2 February (full launch)
Mercedes has confirmed a two-stage approach. An initial digital reveal will take place on 22 January, followed by a full launch presentation on 2 February, closer to the start of testing.
Oracle Red Bull Racing
15 January (Detroit)
Red Bull will kick off launch season alongside sister team Racing Bulls with a joint event in Detroit on 15 January. The showcase is expected to focus on liveries and partner activations rather than a full technical reveal.
Scuderia Ferrari HP
23 January
Ferrari has confirmed a 23 January launch for its 2026 challenger. While full details have not been disclosed, the team traditionally aligns its launch activity closely with on-track preparation at Fiorano.
Atlassian Williams F1 Team
3 February (Grove)
Williams has confirmed a 3 February launch at its Grove headquarters, placing it between Mercedes’ full launch and Aston Martin’s reveal as the team rebrands ahead of the new season.
Visa Cash App Racing Bulls F1 Team
15 January (Detroit)
Racing Bulls appeared alongside Red Bull at the Detroit event, sticking with its mainly white livery from last year as 2026’s only rookie – Arvid Lindblad prepares to begin his F1 journey.
Aston Martin Aramco F1 Team
9 February
Aston Martin has confirmed a 9 February launch, placing it at the tail end of the reveal calendar. Further details on format and location are yet to be announced.
TGR Haas F1 Team
19 January (online)
Haas showed off its latest challenger with a series of online images showing its rebrand following the announcement of Toyota Gazoo Racing as its new title partner.
Audi Revolut F1 Team
20 January (Berlin)
Audi’s works entry will formally begin its F1 journey with a livery launch in Berlin on 20 January, marking one of the most anticipated off-track moments of the season.
BWT Alpine F1 Team
23 January (Barcelona)
Alpine will unveil its 2026 livery on 23 January in Barcelona. The event is expected to be a livery-focused reveal rather than a full technical launch.
Cadillac F1 Team
8 February (multimedia)
Cadillac will reveal its first F1 livery in style on 8 February, having opted to run a commercial during the Super Bowl – the launch is expected to form part of a wider multimedia and commercial activation ahead of its debut season.
