Oracle Red Bull Racing has confirmed CLEAR as its first-ever official haircare partner ahead of the 2026 Formula 1 season, expanding the team’s commercial portfolio into personal care.
The global agreement sees CLEAR – part of the Unilever portfolio – join the six-time F1 Constructors’ Champions in a deal that will extend across multiple regions, including Asia, Europe, the Middle East, Africa and Latin America, from the upcoming season.
CLEAR branding is set to feature on the team’s new RB26 car and on the balaclavas of drivers Max Verstappen and Isack Hadjar, underscoring the brand’s visibility at race events and team activations.
“Precision, discipline and relentless improvement define our continued success, and that performance mindset is what makes CLEAR a natural partner for the team,” said Red Bull Group Commercial Director, Nick Stocker.
“Their focus on science, innovation and results aligns closely with how we operate on and off the track. We look forward to working together to bring fans closer to the culture that fuels Oracle Red Bull Racing.”
The partnership will activate globally from the start of the 2026 season, with fan engagements and digital content planned to bring together CLEAR’s personal care expertise with Red Bull high-performance culture.
This partnership reflects our shared belief in precision and performance, and together we aim to inspire people who demand maximum results in every aspect of their lives.
Mohamed Elsharkawy
Mohamed Elsharkawy, Global Brand Vice President at CLEAR, highlighted the sport’s demanding environment as a fitting stage for the brand’s science-based approach to scalp care.
“CLEAR is designed to help people perform at their best under pressure, and partnering with Oracle Red Bull Racing brings our scalp care science into one of the most extreme performance environments in the world, where a CLEAR HEAD can make a major difference,” he said.
“This partnership reflects our shared belief in precision and performance, and together we aim to inspire people who demand maximum results in every aspect of their lives, while creating experiences that help them show up at their best, on and off the track.”
