The Mercedes-AMG PETRONAS F1 Team has confirmed a multi-year global partnership with digital financial services platform Nu, establishing the company as an Official Team Partner ahead of the 2026 Formula 1 season.
Nu, one of the world’s largest digital financial services platforms with more than 127 million customers globally, will leverage the team’s global reach to build brand awareness and deepen cultural relevance across key markets including Brazil, Mexico, Colombia and the United States.
Cristina Junqueira, co-Founder, Chief Growth Officer and CEO of Nu’s emerging US business, said F1’s global platform and Mercedes’ track record offer a powerful opportunity to connect with fans at scale.
“F1 is one of the few truly global fan platforms, and the Mercedes-AMG PETRONAS F1 Team is a defining force in the sport, with an unparalleled track record,” she said.
“This partnership gives us a powerful opportunity to connect with hundreds of millions of fans in Brazil, Mexico, Colombia, the United States and beyond.
The partnership will include on-track and off-track branding and activations featuring the team’s drivers and senior leadership, with dynamic experiences designed to bring supporters closer to the excitement of the sport.
“Innovation and disruption is at the heart of everything we do and our partnership with Nu reflects those joint values,” Mercedes Chief Executive Officer and Team Principal Toto Wolff said.
“We have a shared commitment to pushing boundaries and finding smarter, more efficient ways to perform. We look forward to working together to drive such excellence through the partnership.”
