Latest Audi partner announced as World of Hyatt joins F1 project

The global hospitality brand has signed on with Audi ahead of the manufacturer’s Formula 1 debut in 2026.

14 January 2026,

4:35PM GMT

World of Hyatt has been appointed as the Official Hospitality Partner of the Audi Revolut Formula 1 Team as the works squad prepares for its 2026 championship debut.

The multi-market hospitality brand will leverage its global portfolio of hotels, resorts and member experiences to bring Formula 1 travel and fan engagement closer to Hyatt’s audience.

As part of the agreement, World of Hyatt members will gain access to curated motorsport experiences ranging from paddock tours and private lounges to bespoke travel itineraries tied to key grand prix events.

“Hospitality plays a central role in Formula 1,” said Audi Chief Commercial Officer, Stefano Battison.

“With a truly global calendar, it is essential not only for how we welcome partners, guests and fans, but also for how we support our own team as it travels continuously throughout the season.

“World of Hyatt’s entry into Formula 1 comes at a natural moment in our own journey as a new team, and this brings together two brands with a shared focus on quality, experience and long-term thinking.

“Together with World of Hyatt, we will take the Formula 1 experience beyond the racetrack, creating elevated, behind-the-scenes moments that bring fans closer to Audi Revolut F1 Team in new and meaningful ways.”

Audi Revolut F1 Team enters Formula 1 in 2026 as a factory works contender, combining a new hybrid power unit programme with a distributed facility base in Germany, Switzerland and the UK.

Together with World of Hyatt, we will take the Formula 1 experience beyond the racetrack, creating elevated, behind-the-scenes moments that bring fans closer to Audi Revolut F1 Team.

Stefano Battison

This hospitality partnership underscores how F1’s commercial ecosystem extends beyond track performance into global fan engagement and experiential services, reflecting the sport’s position as a platform for lifestyle and travel brands in major international markets.

“World of Hyatt and the Audi Revolut F1 Team coming together allows us to take the excitement of the motorsport beyond the circuit and into unforgettable travel experiences for our members,” said Mark Hoplamazian, President and Chief Executive Officer, Hyatt.

“With an unmatched global portfolio of hotels and resorts in many of the world’s most iconic Grand Prix destinations, we’re uniquely positioned to connect guests and members to the energy, creativity, and culture that surround races.

“We’re excited to bring this to life through curated experiences and special offerings that reflect the quality and innovation both brands are known for.”

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