Scuderia Ferrari HP has signed a new global partnership with human performance company WHOOP, naming the Boston-based brand as its Official Health and Fitness Wearable Partner and Team Partner from the 2026 Formula 1 season.
Under the agreement, the WHOOP logo will feature on Ferrari’s cars, while the company’s wearable devices will be deployed across the organisation to provide real-time insights into health, recovery and fitness.
Sector understands several teams were keen to partner with WHOOP as a number of drivers and crew already wear the technology and utilise its data.
The partnership also includes integration between Ferrari’s medical team and WHOOP’s performance science division, led by Dr Kristen Holmes.
The two organisations will work together on a human optimisation programme focused on improving physical efficiency and recovery across the entire Ferrari operation.
Founded in 2012 and headquartered in Boston, WHOOP specialises in continuous health and performance monitoring through a subscription-based wearable and analytics platform.
Its technology is widely used by elite athletes to track strain, recovery, sleep and long-term health metrics, with its latest devices offering expanded health screening and cardiovascular monitoring capabilities.
“WHOOP and Scuderia Ferrari HP share the same obsession: performance at the edge,” said Will Ahmed, Founder and Chief Executive Officer of WHOOP.
“Scuderia Ferrari HP has spent generations turning data and precision into speed. We’ve done the same for the human system. Bringing those worlds together is a natural fit – and we’re proud to bring this expertise into Formula 1.”
By embedding WHOOP across the team, we’re able to deliver continuous, real-world insights into recovery, sleep, strain and resilience.
Dr Kristen Holmes
In addition to supporting day-to-day performance and recovery, WHOOP and Ferrari plan to collaborate on a research paper based on the data and insights generated through the programme.
Dr Holmes, WHOOP’s global head of human performance and principal science lead, said the partnership was designed to go beyond traditional sponsorship.
“This partnership goes far beyond a logo on the car,” she said.
“By embedding WHOOP across the team, we’re able to deliver continuous, real-world insights into recovery, sleep, strain and resilience, giving Scuderia Ferrari HP’s drivers and entire organisation the essential data to adapt faster, manage fatigue and maintain their wellbeing under the extreme conditions of this sport.”
The Ferrari agreement reflects the growing role of wearable technology and biometric data in elite sport, as teams increasingly look to optimise performance, recovery and wellbeing across long and demanding competition seasons.
“The partnership with WHOOP allows us to extend our data-driven approach beyond the car, to aspects more related to the human factor, by combining our expertise in high-performance engineering with WHOOP insights into human health,” said Ferrari chief racing revenue officer Lorenzo Giorgetti.
“This collaboration represents a further step in our commitment to innovation and continuous improvement, with the objective of creating the best possible conditions for the team, on and off the track.”
