The Audi Revolut F1 Team has announced a new partnership with digital advertising enablement company Aleph ahead of its debut Formula 1 season.
Aleph previously joined the Sauber operation as a partner last year, with the new agreement marking a continuation of that relationship into the Audi era as the team prepares to compete under its new identity in 2026.
The partnership is designed to support Audi’s ambition to translate its global F1 platform into locally relevant fan engagement across the 24-race calendar, helping the team activate in key markets with greater cultural relevance rather than a one-size-fits-all approach.
Aleph, which operates across digital advertising, payments and digital education in more than 150 markets, will work with the team to identify local communities, amplify activations and ensure Audi’s presence in each race location connects with regional audiences.
“Audi Revolut F1 Team is built on a global platform, but relevance is always local. We race in different cities, cultures and communities around the world, and our ambition is to activate and deliver value in each of them in a way that feels authentic and brings the sport closer to the fans,” said Stefano Battiston, Chief Commercial Officer of Audi Revolut F1 Team.
“Our partnership with Aleph supports our ability to translate a global team platform by connecting with fans on their terms, in their markets and within their cultural context.”
Aleph’s focus on innovation, agility, and a ‘glo-cal’ approach aligns closely with Audi Revolut F1 Team, that’s why our partnership feels so powerful and natural.
Gaston Taratuta
The deal aligns with Audi’s broader commercial strategy, which has focused heavily on sequencing partner announcements around the team’s launch and building a portfolio that supports both global visibility and local activation.
“Audi Revolut F1 Team provides a global platform with strong local engagement,” said Gaston Taratuta, Founder and Chief Executive Officer of Aleph.
“Aleph’s focus on innovation, agility, and a ‘glo-cal’ approach aligns closely with Audi Revolut F1 Team, that’s why our partnership feels so powerful and natural. We share in the excitement of the team’s debut and look forward to engaging our ecosystem—partners, clients, and employees alike,”
