The Audi Revolut F1 Team has added AI audio specialist ElevenLabs to its growing partner portfolio, as the manufacturer continues to build out the digital and communications side of its Formula 1 operation ahead of its 2026 debut.
The partnership will see ElevenLabs’ voice technology used across the team’s content, fan communication and digital platforms, enabling Audi to produce scalable, natural-sounding audio experiences as it introduces itself to a global F1 audience for the first time.
While many Formula 1 partnerships focus on engineering, logistics or branding, this deal sits squarely in a different lane – how the team tells its story, and how that story is delivered to fans in multiple languages, formats and platforms.
It is the latest example of Audi treating its entry into F1 not just as a racing programme, but as a modern digital media platform.
“Formula 1 is a sport defined by constant innovation, not only on track but in how teams communicate and engage with the world around them,” said Stefano Battiston, Chief Commercial Officer at Audi.
“With ElevenLabs we have a leader in AI voice technology, and their capabilities open up exciting opportunities for how we tell our story, connect with fans globally and explore new formats across our digital ecosystem.”
ElevenLabs, which specialises in AI-generated voice and audio tools, will support the team in creating content and fan experiences designed to make its journey into Formula 1 more accessible and engaging worldwide.
Mati Staniszewski, Co-Founder of ElevenLabs, said the company saw clear parallels between elite motorsport and its own focus on technical excellence.
We’re exploring how our technology can support the team at the track while also transforming how fans around the world experience and connect with the sport.
Mati Staniszewski
“Audi Revolut F1 Team is entering Formula 1 with bold ambitions on and off the track,” he said.
“We’re excited for the seasons ahead. Together, we’re exploring how our technology can support the team at the track while also transforming how fans around the world experience and connect with the sport.”
The announcement continues Audi’s rapid cadence of partner reveals in the build-up to its Berlin launch and debut season, following recent agreements with brands including NinjaOne, Gillette and World of Hyatt.
