The Aston Martin Aramco F1 Team has confirmed a multi-year global partnership with functional drink brand CELSIUS, naming the company as its official Global Energy Drink Partner ahead of the 2026 season.
Under the agreement, CELSIUS will support the team’s commercial activities and fan engagement initiatives worldwide, aligning its brand around active lifestyles and performance as part of the team’s broader activation strategy.
Until last year, the brand was a Global Partner of Scuderia Ferrari HP but now makes the move across the paddock to join Aston Martin.
“At Aston Martin Aramco, we pride ourselves on how we interact with and engage our fans, with the aim of creating unique experiences that can’t be found anywhere else in the paddock,” Jefferson Slack, Managing Director Commercial at Aston Martin said.
“Our new partnership with CELSIUS provides an exciting opportunity to bring fresh energy to our I / AM programme, further connecting ambition, culture and community.
“Kicking off with our first co-hosted Run Club in Melbourne, throughout the season we will create several creative activations to bring the partnership to life and celebrate a movement of positive energy together.”
Aston Martin Aramco’s passionate fan base makes for a synergistic partnership, kickstarting an exciting new era for CELSIUS in F1.
Kyle Watson
The partnership will support CELSIUS’ ongoing global expansion, which includes markets such as the US, Canada, the United Kingdom, Australia and France, and will be activated through co-branded experiences, events and fan-focused activations throughout the racing season.
Kyle Watson, Chief Brand Officer of Celsius Holdings said the collaboration reflects a strong alignment between the brand and the team’s audience and competitive ambition.
“Aston Martin Aramco’s passionate fan base makes for a synergistic partnership, kickstarting an exciting new era for CELSIUS in F1,” he said.
“With a shared drive to LIVE FIT, push boundaries and achieve excellence, we’re thrilled to activate the Aston Martin Aramco partnership on a global scale and further integrate CELSIUS at the intersection of culture and sport.”
