BWT Alpine Formula One Team has announced a new partnership agreement with eToro, which will become the team’s exclusive Trading and Investment Partner.
The deal brings together two brands operating in global growth markets, with Alpine competing in F1 and eToro serving more than 40 million registered users across 75 countries through its multi-asset trading and investment platform.
The partnership will focus on fan engagement through content and experiences throughout the season.
As F1 enters a new regulatory era in 2026, the collaboration aligns a team operating in one of the most demanding environments in global sport with a fintech business positioning itself around financial education, digital tools and global accessibility.
“We are proud to partner with BWT Alpine Formula One Team ahead of the 2026 season,” said Yoni Assia, Co-founder and Chief Executive Officer of eToro.
“Formula One is driven by innovation and a relentless commitment to improvement, which strongly align with eToro’s mission to equip our users with the financial tools and education they need to meet their evolving investing goals.
“Together, we look forward to creating inspiring content and experiences for fans worldwide.”
The partnership adds to Alpine’s growing commercial portfolio as the team prepares for the introduction of F1’s new technical regulations in 2026.
Our partnership brings together two brands driven by performance, innovation and a shared ambition to challenge conventions both on the track and beyond.
Guy Martin
“We are excited to welcome eToro as our exclusive trading and investment partner,” Guy Martin, Global Marketing Director at Alpine, said.
“Our partnership brings together two brands driven by performance, innovation and a shared ambition to challenge conventions both on the track and beyond.
“We are keen to bring fans closer to the sport than ever through innovative campaigns together with like-minded partners, such as eToro.”
