The Crypto.com Miami Grand Prix has revealed a new flagship hospitality experience for 2026, with the introduction of the MSC Yacht Club as the centrepiece of a reimagined Marina presented by MSC Cruises.
Positioned on the inside of Turns 5–9 at the Miami International Autodrome, the 264-foot long, five-deck super-yacht structure will replace and evolve one of the most recognisable visual features of the event since its debut in 2022.
Since the race first appeared on the calendar, the Marina has become synonymous with the Miami event’s identity, blending spectacle, lifestyle and trackside access in a way few other grands prix can.
The MSC Yacht Club builds on that identity, bringing those elements into a single purpose-built structure designed specifically for race weekend hospitality.
At 32,000 square feet across five levels and rising 50 feet at its highest point, the installation will offer views across up to five corners of the circuit from a single vantage point, creating what organisers describe as one of the most immersive hospitality locations anywhere on the F1 calendar.
“From the very beginning, the Marina presented by MSC Cruises has been one of the defining features of our race,” said Katharina Nowak, President of the Miami Grand Prix.
“In creating the MSC Yacht Club, we wanted to elevate that iconic space by providing something even more immersive, refined and connected to racing.
“With a great partner in MSC Cruises, we have curated an outstanding guest experience while staying true to the energy of Miami that makes our race so unique.”
The MSC Yacht Club is described by organisers as the biggest new hospitality addition since the purpose-built Paddock Club was introduced in 2023, reinforcing how Miami continues to evolve its premium offering rather than standing still after its early success.
In creating the MSC Yacht Club, we wanted to elevate that iconic space by providing something even more immersive, refined and connected to racing.
Katharina Nowak
The reimagined Marina will also include a new general admission viewing platform at Turn 7, ensuring the visual transformation of the area is not limited only to hospitality guests but improves the spectator experience more broadly.
For MSC, the installation is a natural extension of a partnership that now spans the Miami event and Formula 1 globally, where the cruise brand serves as a Global Partner of the championship itself.
Suzanne Salas, EVP, Marketing, eCommerce & Sales for MSC Cruises, said: “MSC Cruises’ partnership with Formula 1 continues to grow and evolve, and the MSC Yacht Club at the Miami Grand Prix is a perfect expression of who we are as a brand – combining innovation, luxury hospitality and world-class experiences in one extraordinary setting.
“Miami is the Cruise Capital of the World and we’re incredibly proud to create something so iconic for fans and guests in our own backyard.”
Rather than a traditional suite, the Yacht Club combines elevated viewing platforms and private lounge environments with a dining programme curated by Bagatelle.
As Miami enters its fifth year on the calendar, the MSC Yacht Club underlines how the event’s most recognisable visual feature from its opening seasons is now being re-engineered into a purpose-built hospitality landmark at the heart of the circuit.
