Right Formula has strengthened its position within the Formula 1 commercial ecosystem by acquiring motorsport communications agency Crunch Communications, bringing the two organisations together under a newly expanded consultancy group.
The move forms a key part of Right Formula’s long-term growth strategy and will see Crunch join the group with immediate effect.
While both companies will continue to operate independently, they will begin integrating expertise, systems and talent to deliver what the pair describe as an expanded, best-in-class offering for brands in F1.
“We are truly delighted to welcome Crunch into the Right Formula Group,” said Robin Fenwick, Chief Executive Officer & Founder of Right Formula.
By bringing our organisations together, we will provide even greater value, creativity and strategic leadership for our clients across Formula 1 and other sports.
Robin Fenwick
“This acquisition is a strategically important milestone in our continued growth and reinforces our ambition to build the most complete and capable independent consultancy in global motorsport,”
“Peter (Secchi, Crunch CEO) and the team have created an exceptional communications practice, and by bringing our organisations together, we will provide even greater value, creativity and strategic leadership for our clients across Formula 1 and other sports.”
The combination brings together two of the sport’s most established independent consultancies. Between them, the agencies support more than 40 international brands, work with every F1 team, and maintain long-standing relationships with the sport itself – positioning the enlarged group as one of the most comprehensive service providers in the paddock.
All existing client services will continue uninterrupted, with a focus on leveraging shared expertise to deepen value across sponsorship, communications, hospitality, events and commercial consulting.
