Louis Vuitton will become the title partner of the Monaco Grand Prix in 2026, extending its recent involvement with the race and strengthening its commercial relationship with Formula 1 and the Automobile Club de Monaco.
The agreement, part of the $1billion LVMH partnership, will rebrand the race as the Formula 1 Louis Vuitton Grand Prix de Monaco, under a multi-year deal.
The title sponsorship builds on Louis Vuittonโs existing F1 presence, which already includes the presentation of bespoke trophy trunks at the race through the brandโs historic craftsmanship.
The shift to a title partnership represents a higher level of commitment to the sportโs most iconic street race.
Ahead of this, the 2025 Monaco Grand Prix became the first in the eventโs history to have a named title partner when TAG Heuer, part of the same LVMH luxury group, was announced in a move that marked a significant milestone for the sport, as the race had traditionally run without a title sponsor.
Following a calendar switch, the 2026 Monaco Grand Prix is scheduled to take place from 4-7 June 2026, and Louis Vuitton will deliver visible branding around the circuit, including trackside placements that align the Houseโs identity with the eventโs heritage and the Principalityโs distinctive setting.
For sponsors and rights-holders, the evolution of commercial partnerships at Monaco reflects a broader trend in Formula 1 – luxury and lifestyle brands seeking deeper integration with marquee events that combine sporting prestige with global cultural reach.
As the sport continues to grow its fanbase, long-standing race heritage – now paired with prominent title partners – will remain a key part of the commercial landscape.
