Lando Norris was crowned Formula 1 world champion after finishing third in the final race of 2025, sealing the title at the season-ending Etihad Airways Grand Prix.
While the celebrations will continue for some time, a break in racing will give Norris the chance to focus on his ventures away from the track.
The 26-year-old has plenty of business away from the cockpit and here, Sector looks at Norris’ enterprises.
APEX Capital
Norris is an investor in APEX Capital, an ‘elite performance fund’ athlete-driven venture capital fund that launched in September 2023.
The first €50 million close brought in names such as Norris and fellow F1 drivers Carlos Sainz and Valtteri Bottas, as well as other top sporting names such as soccer stars Raphael Varane and Cody Gakpo.
The fund, which has had a second close adding more big-name investors, targets investments in pre-seed to Series A stage companies within sports technology, media, entertainment, athlete performance, nutrition, and fan engagement.
F1 Arcade
There would have been plenty of Norris fans cheering on his title success in a branch of F1 Arcade on Sunday, many of whom probably are not aware that the McLaren driver is an investor in the officially licensed entertainment venue.
Norris was one of several notable names to invest in F1 Arcade in 2023 as it secured £30million to aid global expansion plans – with the original London location now joined by a second UK venue in Birmingham and five US-based locations – including Las Vegas.
As well as Norris, McLaren Racing Chief Executive Officer Zak Brown and former F1 driver Logan Sargeant invested, with plans to add more venues in Europe and the Middle East.
LN Kart Racing
The LN Kart Racing venture, launched in 2021, is a collaboration with the Italian manufacturer OTK Kart Group and his former team, Ricky Flynn Motorsport (RFM).
Manufacturing chassis and accessories, Norris’ aim is to make karting equipment that is accessible, while also showcasing the products through RFM – where Norris himself raced – at FIA and WSK events.
The karts used feature colours and designs that are a nod to the helmet worn by F1’s latest world champion.
Quadrant
Founded by Norris in 2020, Quadrant focuses on content creation, apparel and merchandising and community building around gaming and motorsport culture.
Earlier this year, Veloce Media Group – the world’s largest digital racing media network – purchased a majority stake in Quadrant, leaving Norris as the second largest shareholder with ‘over 20%’ of the business.
Quadrant reported positive equity for 2024 (£152,365), having been in the red in 2023, while a “seven-figure” investment round in January 2024 indicated new funding in the range of £1million.
TMRW Sports
Pronounced “Tomorrow sports”, TMRW is a sports and media company co-founded by golfers Rory McIlroy and Tiger Woods.
TMRW announced 26 ‘cultural icon’ investors when it launched in 2022, including Norris, Sainz, Lewis Hamilton and Alex Albon as well as Stephen Curry (NBA) and Venus Williams (tennis).
The TMRW Golf League – a virtual golf tournament featuring PGA golfers – is its first venture but the long-term goal is to expand into other sports.
