Scuderia Ferrari HP has announced sparkling water and fellow Italian heritage brand S.Pellegrino as a new Official Partner.
Nestle purchased the S.Pellegrino brand in 1997 but announced last year that, from January 1, 2025, its water and premium beverages division would become a standalone business.
S.Pellegrino’s arrival continues Ferrari’s broader push to align with premium lifestyle brands that can extend the team’s reach beyond motorsport.
The sparkling water label will work with Ferrari to create co-branded products and global fan activations.
“S.Pellegrino and Ferrari are deeply rooted in a rich Italian tradition,” Muriel Lienau, Nestle Waters and Premium Beverages Chief Executive Officer, said.
“This alliance leverages their iconic status and cultural relevance to drive global growth, strengthen S.Pellegrino’s position as a premium lifestyle brand, and increase engagement with younger audiences through authentic and innovative brand experiences.”
Having previously worked as a partner of the Qatar Airways Australian Grand Prix, S.Pellegrino now has a tie-in with a team which believes it shares similar values and traditions.
Together, we aim to offer fans and consumers experiences that feel authentically Italian and unmistakably forward-looking.
Lorenzo Giorgetti
“Scuderia Ferrari has always drawn strength from the Italian spirit, a way of creating and living that blends craft, beauty and the constant pursuit of improvement,” said Ferrari Chief Revenue Officer, Lorenzo Giorgetti.
“In S.Pellegrino we recognise a partner who embodies that same spirit. Their dedication to elevating everyday moments mirrors our commitment to pushing performance further, race after race.
“Together, we aim to offer fans and consumers experiences that feel authentically Italian and unmistakably forward-looking, celebrating a shared heritage while opening new pathways to connect with the next generation.”
