Formula 1 continues to demonstrate its strength as a global sports and entertainment brand, with Liberty Media’s latest financials revealing another quarter of steady growth.
With the sport’s headline numbers edging up despite fewer races during the period in question and some key deals completed, including Apple winning the U.S. broadcast rights, F1 is as appealing off the track as the title fight currently playing out on it.
F1 President and CEO Stefano Domenicali painted a picture of confidence and long-term vision after Liberty Media announced its Q3 financial results.
“We are nearing the end of another incredible season showcasing the very best of F1 – thrilling racing, tight competition and nearly half the grid reaching the podium. F1 remains a cultural cornerstone,” he said.
Recent strong race renewals and early extensions in key markets demonstrate the value F1 brings to the cities in which we race
Stefano Domenicali
“That cultural reach continues to expand, with the championship signing a new U.S. broadcast partnership with Apple, fresh race renewals in Austin, Azerbaijan and Monaco, and several new commercial deals that align F1 more closely with mainstream and lifestyle brands.
“The extension of Monaco until 2035 underlines F1’s ability to combine tradition with modern growth, while the Austin renewal through 2034 cements the series’ thriving American footprint.
“We completed multiple commercial agreements this quarter and continue to have success accelerating renewals and signing new partners with attractive terms. Recent strong race renewals and early extensions in key markets demonstrate the value F1 brings to the cities in which we race. We are confident in the next chapter of growth at F1.”
Deals with brands such as Pottery Barn and Hello Kitty once again highlighted F1’s commercial diversification in recent years while the 2025 season has also reinforced the sport’s competitive balance, with McLaren F1 Team pair Lando Norris and Oscar Piastri battling out with reigning world champion Max Verstappen to claim this year’s crown.
On October 14, Liberty Media announced it had moved to separate its live events business into a standalone public company, Liberty Live Holdings.
Liberty Live shareholders will vote on the proposed move during a meeting scheduled for December 5, with the transaction allowing certain assets and liabilities attributed to the Formula One Group and Liberty Live Group to be reassigned before a potential split.
