Ahead of its home race, MoneyGram Haas F1 Team has announced Vellamo Water as its new Official Hydration Partner.
The MSC Cruises United States Grand takes place in Austin, Texas this weekend, with Haas able to show off a new partner when the team takes to the track at the Circuit of the Americas.
Founded in Finland, where it sources its natural mineral water, Vellamo enters Formula 1 for the first time after signing a multi-year deal with Haas, whose VF-25 cars will feature Vellamo branding, as will the helmets of driver duo Esteban Ocon and Oliver Bearman.
The deal also includes Vellamo Water appearing as branding on official Haas water bottles – but the partnership extends beyond visual exposure with Vellamo committing to developing new hydration solutions in collaboration with the F1 team.
“Formula 1 demands peak performance, and Vellamo’s pure, mineral-rich water, nurtured by Nordic nature, is perfectly suited to fuel the team’s success,” Teemu Oksa, Chief Executive Officer of Vellamo Water, said.
“Our global footprint and dedication to quality align seamlessly with the dynamic energy of motorsport, and we’re excited to support MoneyGram Haas F1 Team on the world stage.”
For Haas, the prospect of gaining any sort of performance edge from its latest partnership deal appeals to Team Principal, Ayao Komatsu.
“Vellamo Water is a fantastic addition to our partner portfolio,” he said.
“Their premium water, sourced from Finland’s Ice Age aquifers, aligns with our pursuit of excellence. Hydration is critical in our sport, and Vellamo’s pure, electrolyte-rich water will help our drivers and team personnel perform at their best throughout the demanding F1 season.”
