Sector - The Business of Formula 1
Sector - The Business of Formula 1

Miami, Messi & Metrics: Inside Marsh’s opening stint in F1

Chief Marketing and Communications Officer John Jones tells Sector how a viral driver photo and a colleague's reaction in her own living room convinced Marsh's leadership that its Formula 1 partnership is already paying off
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Formulate XP unites five specialists to show what F1 sponsorship delivers

Haas picks Câmara for 2027 F1 seat as Komatsu says Toyota had no guarantee

Could prediction markets unlock a new source of F1 fan data?

One crew, one signal: RTL and Sky to merge German F1 coverage

F1 signs 10-year Rwanda deal to bring Grand Prix racing back to Africa

The Davos of motorsport? How Formula 1 could transform its Paddock Club

Why Rwanda landing an F1 race could reshape Africa’s sports economy

The Activation Zone: Singapore Grand Prix

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Why Rwanda landing an F1 race could reshape Africa’s sports economy

Sector50: The people shaping Formula 1

Could prediction markets unlock a new source of F1 fan data?

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F1: The Grid

Every team. Every race. Every sponsor.

Aston Martin brings BK8 News on board as F1 Global Partner

The sports news platform, owned by the BK8 iGaming group, steps up from MotoGP to Formula 1 with branding on the AMR26

How Singapore turned its Grand Prix into F1’s boardroom

The city has spent 18 years building a corporate ecosystem around its night race. Sector weighs its claim to be the most commercially valuable race in Formula 1 against Las Vegas, Miami and Monaco
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Korea Move: The numbers behind Williams’ K-pop collaboration

TZUYU will record the theme song for the team's DAN DA DAN collaboration, and K-pop industry figure Bernie Cho sets out the revenue and spending power behind an audience that a Formula 1 team is courting

Audi’s Singapore livery hits the track as F1 team takes over the city

P&G joins McLaren as Asia Pacific partner ahead of F1 Singapore Grand Prix

Why Allwyn and McLaren are taking F1 to markets it may never race in

Haas becomes latest F1 team to sign Memento licensing deal

Apple adds Dolby Atmos to live F1 coverage as it seeks to set sport apart

Honda names new HRC chief as Watanabe to retire in the new year

The Activation Zone: Bahrain Grand Prix in Malaysia

As Formula 1 arrives in each city on the calendar, brands use race week to bring their partnerships to life. Sector selects four standout activations from the Bahrain Grand Prix in Malaysia that show how sponsors, teams and drivers engage fans beyond the track

OPINION: Has F1 fandom outgrown the Drive to Survive effect?

FinTech is going full speed into Formula 1 

The F1 opportunity has never been bigger – neither has the margin for error

OPINION: F1 Academy is expanding the commercial ecosystem of F1

The most undervalued asset in F1’s 2026 boom is in the brain

OPINION: F1 partnerships now sit inside the factory, not on the car

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