Sector - The Business of Formula 1
Sector - The Business of Formula 1

Sector50: The people shaping Formula 1

Sector highlights 50 figures who have played a defining role in driving F1's success in the past year

F1 takes over global ad landmarks with Five Lights campaign

FinTech is going full speed into Formula 1 

F1 and Disney collaboration adds Cars as Fuel The Magic revs on until 2028

McLaren x Sonic range hits M&S as retailer expands F1 footprint

Cadillac explains why Graeme Lowdon’s exit wasn’t a snap decision

Marcin Budkowski replaces Graeme Lowdon as Cadillac F1 team boss

Sport, team & circuit: How PepsiCo built an F1 partnership hat-trick

Honda reveals engine changes behind Aston Martin Zandvoort upgrade

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F1 revenue hits $617m as Liberty Media reports strong Q1 start

Why Haas approached Infobip to keep its F1 fans connected

Red Bull leads F1 engine table as ADUO stakes become clear

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F1: The Grid

Every team. Every race. Every sponsor.

The return of the F1 German Grand Prix? When, where, how & why

Suggestions of a Formula 1 return to Hockenheim have intensified in recent weeks. Sector examines what a comeback would actually require

Lowdon pitches cost discipline and ambition as Cadillac builds F1 team

Cadillac Team Principal Graeme Lowdon has outlined how the new F1 operation is using cost discipline, ambition and the opportunity to build from scratch to attract the talent it needs to compete
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eToro’s Alpine deal gets personal with Gasly signing

Formula 1's newest fintech partner is moving beyond team branding, adding a personal deal with Pierre Gasly on top of its existing Alpine relationship

How F1 engineering is reshaping heavy freight transport

Key F1 headlines you may have missed from the Liberty Media earnings call

Aston Martin’s F1 name stays put despite new deal

F1 expects Middle East finale to proceed as calendar disruptions impact Q2 revenues

Disney F1 helmet sells for record £151,000 for Make-A-Wish

Why F1’s revenue driver will survive Middle East calendar adjustments

Sector picks its top 5 F1 commercial deals of 2026 so far

Formula 1's commercial calendar has moved well past logos on liveries this year, with insurers, banks and AI labs all finding their way onto the grid. Here's what stood out, not by value, but by what each deal says about where the sport's money is heading

OPINION: Formula 1 isn’t trying to break into the mainstream – it already has

The F1 opportunity has never been bigger – neither has the margin for error

OPINION: F1 Academy is expanding the commercial ecosystem of F1

The most undervalued asset in F1’s 2026 boom is in the brain

OPINION: F1 partnerships now sit inside the factory, not on the car

Formula 1’s Private Equity Era

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